Actionable Web Analytics: Using Data to Make Smart Business Decisions - Deal Domains

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Binding: Paperback EAN: 9780470124741 Feature: ISBN13: 9780470124741 ISBN: 0470124741 Label: Sybex Manufacturer: Sybex Number Of Items: 1 Number Of Pages: 288 Publication Date: 2007-05-29 Publisher: Sybex Studio: Sybex
Features ISBN13: 9780470124741 Condition: New Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!
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Editorial Reviews: Knowing everything you can about each click to your Web site can help you make strategic decisions regarding your business. This book is about the why, not just the how, of web analytics and the rules for developing a "culture of analysis" inside your organization. Why you should collect various types of data. Why you need a strategy. Why it must remain flexible. Why your data must generate meaningful action. The authors answer these critical questions—and many more—using their decade of experience in Web analytics.